LO2: Risk assessment and Reece form

Photographs of location

LO4: Final pages

Front Cover:

Contents page:

Double Page Spread:

LO4: Review of assets

Photos I used within my magazine:

These are the raw unedited images. These are male dominant, this represents my audience being heavily male. This could be seen as alienating female readers, however this was not intended but fits my conventions .

Final Masthead:

This is how the final masthead turned out. I used this sans serif font so the letters have clear form and is easy to read. The pop of yellow colour was to connote my summer magazine as well as to appeal to my younger audience. Also I wanted to stick to events magazine conventions and have a bold colourful masthead. The name 'Seven Peaks' represents the city of Sheffield since this is the basis of my magazine. All content inside shows elements of life in and around the city. 

Negatives of it is that it could be seen as too small relative to the image, this could be due to the fonts slim nature.

Graphics I created

Plug

This is the plug graphic for my front cover. It highlights the competition included in this months issue. I like the stamp design and the change in font to match the design of the District logo because I feel it ties together well. However I think using a more abstract shape would elevate it more and give a sharper look to match my modernist style.

Title

This is the title graphic for my contents page. To create this I used two separate text files and sliced them down the middle. It could be seen as ying yang inspired. By slightly shifting the bottom text to the right it created a nice shadow effect. This is my favourite graphic because it is simple but effective. I think all the colours and fonts work really well together. I also think it could be bigger to clearly show the reader what page they're looking at, however I could not find the space.

Main coverline

This graphic is located on my front cover. This is to clearly show the viewer what my main article is on. The fonts were chosen to be sans serif and bold to the reader. However I don't this the 'with' fits the general house style font scheme but it does make it stand out. The positives about it is how I included the brand logo. This represents a clear brand image to the reader so they can recognise the company.

LO2: Fonts, graphics, house style colours

These  housestyles were chosen to appeal to my target audience since they are predominantly male colours however could pass as gender neutral. Either way they don't typically look feminine such as pink, purple ect.

The graphics are simple and minimalistic. This is because events magazines have a lot of content in. I need these graphics to be clear and highlight important information such as page numbers, article headings and competitions.

There are a lot of font styles. I wanted to experiment with these because I want the font to be easily readable as well as matching the rest of my minimalist clean design. My young adult audience will appreciate the overall look of the fonts, graphics and housestyle making it a more pleasurable experience.

LO2: Photoshoot plans

LO2: Annotated Visualisation Diagrams

Front Cover

Contents page

DPS

LO2: Production schedules

LO4: Evaluation

SPH Publishing asked me to produce a new local events magazine with all original content that appeals to the Sheffield area. This brief allowed me to create a product that not only included my passions but could target a teen and young adult audience; which is a large element of the Sheffield community so they have access to a free, niche print magazine that they can physically engage with and will help promote local events and groups come together and thrive.

My magazine is called Seven Peaks, the name connotes to a the city of Sheffield being build on seven hills. For my magazine I produced 4 pages. The content consisted of a front cover, contents page and a double page spread. My audience is for both male and female readers, however I think it will appeal to 70% male and 30% female. The age range will be aimed for 16-24+ due to the lifestyle and content it promotes within the street wear scene.

The first thing I needed to do was make a masthead/ name for my magazine. Seven peaks was decided on since it connotes to the city of Sheffield being built on seven hills and has a correlation to the genre ‘local’ events. With this name I could take the magazine in any direction due to the broad meaning.

For my front cover I have featured a young creative who has started a clothing brand inspired by the Peak District. This was a perfect main feature since it applied to the 'local' aspect of my content. I wanted to feature a male in the fashion scene to attract more of a male audience, this is because most magazines that feature fashion are heavily female based magazines. The subject is to wear the branded 'District' T-shirt so it represents a brand image, the casual approach to the dress code was to connote the relaxed content of my magazine as well as appeal to my audience. These clothes would relate to the audience because Denis McQuail's theory(1972) states the audience form a personal identity based on the artist is wearing. This would denote the street wear inspiration and pull the audience in. 

I took my image against the blank canvas of the sky. This was to connote the summer look within my months magazine however it also made my model stand out and could not be confused with any distractions. To compose the photograph I shot at a medium close up, low angle to connote importance and shows a clear representation of him to the audience.

This page is my favourite because I feel like it represents the ethos of my magazine the most as well as keeping a strong house style with strong graphic design. The key colour is white however I chose to add the accents of yellow to connote summer as well as it adding a pop of colour that leads the readers eyes to important information. I used the greys with reduced opacity to create a soft boarder to create my coulombs. The blacks were used for the main text because it made a clear contrast to the surrounding theme. Also denoting to the black and white imagery.

The housestyle colours are the same as the front cover, and throughout the magazine I will be keeping the same fonts and colours as shown on my contents page, because this reaches out to the young professional male target audience but also creates a brand throughout my magazine with the monochrome visual style that adds clarity to the reader. I included 3 main photographs to highlight my 3 main components of the magazine, music, fashion and events. The images represent my main articles these photographs were taken outside in natural lighting.

Article 09 my model/ artist is looking directly into the camera, this was taken at a medium close up, this is to create emotion with the audience which makes the audience want to read more. Alongside the headline of each article included a small description of it on the right hand side of the page, this again draws the reader in as they see a variety of artists, events and fashion featured. Also by the small description of the articles I included page numbers, this is because this provides easy navigation around the magazine for the audience.

Originally I was supposed to interview Joe Winstaley as well as Alex Dobbs, However it did not work out on the day and seemed fitting just to have Joe since he is the creative process behind the brand. This allowed me to talk about his inspirations behind the designs.  This lead to the photo shoot being shot at Stanage.  

I felt the if I added hints of yellow within the graphic of the strap line in my dps it would contrast too much with the images housestyle, since it is a soft orange. However, the yellow complements the natural yellow glow of the photograph. Keeping the same house style throughout all pages creates a clear brand image. The subtle use of colour within the text boxes and graphic do not distract from the main purpose of the image; this being the brand, subject and location.

My DPS is on a young male creative, this is to open the market and have a  focus on fashion within males as it commonly attracts more of a female audience. My male subject is called “Joe Winstanley”. There is the main image of him spread across both pages, he is stood in the middle of the second page , posed facing away from the camera,  this is so the graphic of the teeshirt  is recognisable to the audience, and also this connotes to the location and helps them connect. He is dressed in the same clothes as on the front cover, this is so he is recognisable to the audience. My pull quote for this article is "Find a space. Take pride in it." I feel this represented a strong connection between the branding and the environment that gives the inspiration for the clothing line.I felt this was a positive message to tie it all together.

LO3: Setting up Adobe InDesign

To set up my double page spread I made two separate pages and merged them. This allowed me to get a centre split. So when it came to printing it would be the right dimensions.

LO3: Following codes and conventions

Following codes and conventions

Magazine inspirations:

Photos used on each page:

Front cover

Before edit.

Contents page :

Double page spread:

Seven Peaks DPS Interview

Last week, I met up with Joe Winstanley, a young creative that launched 'District' with a couple of friends. A clothing company with an unusual focus on the community that it's born from. He has a passion for quality, and a determination to spread the word that taking pride in the environment can be as stylish as it is sustainable and wants to help you discover a natural space that you can call your own. We talked about the ethos of the brand, the inspirations behind it, and what lies in store for the future...

Joe Winstanley, taken in the heart of the Peak District, Stanage.

Hi Joe, first of all would you like to tell us a bit about yourself. 

J – Well, I’m Joe Winstanley, and I’m 20 years old, and live in the village of Hathersage.

So how did District come about? Tell me a little bit about the process that led up to the unveiling.

J – So, I left to attend university, which meant moving to city life for the first time in 20 years, which I settled into but always had this feeling that it wasn’t what I expected. That quickly turned to the realisation that I was yearning to be back in the Peak District, and at the same time I was messing around trying to make a t-shirt company but had no real niche or direction for it. I came home for a bit, and then it instantly hit me that I could draw inspiration from the landscape, and I put a tweet out, as a joke, asking if anyone wanted to invest in a business. Alex replied, and I sent him a few mock-ups of the topography, and we started to refine it into the business. The business side of things is something I’d say is Alex’s strength.

What would you say is the defining ethos of the District? What's the message that you want to put out there.

J – The defining ethos is simply: Find your own space, and take pride in it. I guess this goes back to my childhood where me and my mates used to go up to our space and mess around all day because we had nothing better to do. This Is what I try to represent within the brand and designs. Whether you grew up round the Peak District or not this message can reign true within any fashion cult or young adult. It’s a movement to get young people out. To switch off the pressures­­ of social media and higher education for some head space. I represent this through fashion because this is what allows me to feel good about myself.

So, we’ve heard a little about the brand, Tell me a what you’re most excited about with your S/S 18 summers collection. 

J – To be honest I’m just excited about making clothes based on what we would like to wear, and seeing other people share that vision. As well as putting the Peak District out there as somewhere that isn’t a stagnating place of natural beauty, but an area that’s brimming with creativity and energy this is what we have tried to represent within this season.

I know on my Instagram and social media, reception was very positive for your debut drop late November 2017, did this reaction surprise you?

J – It’s been absolutely amazing; honestly amazing. We’re basing it on local pride, so obviously, we knew that most people, even if they didn’t like everything about us, would respect that message as something they believe in, but it’s just been overwhelming as far as support goes. I just want to take this opportunity to thank those people that have actually taken the time to visit our website, buy a piece from our collection, and help spread the word, because that’s what is driving District forward, and without that we wouldn’t be able to do what we love. The fact that people have invested their time, energy, and money in us is incredible. I think people realise that we’re not just a t-shirt company. We love the community, and that’s our focus, and the clothes and products we sell are really a by-product of what we stand for.

Who or what have you turned to for inspiration for District?

J – It has to be, for me anyway, between a company like Patagonia, and a company like Olive. That hybrid of appreciating the landscape, whilst retaining the fashionable aspect; rugged, durable, but still something you’d love to wear. We want motifs from the outdoors to create the fashion. We mostly go on what we would wear ourselves. If we don’t wear it, we don’t make it, and that’s an achievement in itself. It’s a company for us that other people recognise that personal aspect in and want to be involved in.

As well as that, someone who resonates a lot with me is somebody called David Hiut, who runs Hiut Denim; his company is so tight, community based, and shares the reason behind why I want to get into business. He wants to help people, so do I; if we wanted just a way to get rich quick, we wouldn’t be making a clothing brand.

Fantastic; it’s been a pleasure to speak to you Joe, and I’m sure we will be seeing some great pieces coming out on June 11^th. 

J – Yeah, it’s been awesome. I hope you enjoy this drop.

Be sure to check out districtlifestyle.co.uk as well as their Instagram for more information on the drop.

Screen shots of setting up pages:

Photoshop

The blue lines indicate the space I have for the bleed and trimming.

Indesign

To set up my double page spread I made two separate pages and merged them. This allowed me to get a centre split. So when it came to printing it would be the right dimensions.

Final pages conventions:

Front Cover

The photograph I took for my front cover is a medium close up. This is of Joe Winstanley, the subject for my main article. I wanted to frame the image so it wasn't too posed and had a casual but professional look. Although the subject is not making eye contact with the camera this fits conventions because the subject is clear to the audience. 

To represent the brand I needed to include the logo of the t-shirt as well the subject. This lead to me shooting at a low angle, this connotes importance to the reader. I feel this image was the most fitting for my front cover because the blank sky made the subject highlighted.  However I felt editing the image B&W (like Exposed did) contrasted nicely with the cover lines and also made for a stronger house style. Keeping to codes and conventions I selected a minimalist colour palette of yellow, white, black and the pop of blue to make the model stand out. 

Originally my masthead was designed as a coloured square that would change colour every issue depending on the main image. However I thought this design didn't meet the codes and conventions so I changed it to a simplistic design shown above. This allowed me to meet conventions and add a 3D element to the cover so it leaps off the page more. For my plugs and graphics I used common shapes and texts so they are bold and understood by my audience. 

Contents page

For my Contents page I featured 3 main images, these images corresponded with my articles I wanted to draw most attention to. Due to my magazine promoting events, music and fashion I wanted these 3 elements to shine through within my contents page. The largest photograph represents my main DPS on the company 'District'. This matches the conventions set by my main competitor Exposed magazine. I chose to use an establishing shot to show the subject and his surroundings. All the images are in B&W, this is to put emphasis on the house style as well as make the page numbers really apparent. To make the photographs stand out I added off centred  grey banners to stick with that 3D element from the first page. 

I carried over the same house style throughout to keep a consistent look and give the magazine a branded style. I also wanted to do the same with the text. Sans serif font to display the articles so the reader can clearly see this is the title of the information. I've tried to be strict with the conventions on this page from the date of release, page no., social media tags and also the competition hashtag. I feel this page represents the magazine I wanted to create within my proposal.

Double page spread

I wanted to display the main graphic of the  t-shirt in this shot, as well as the Peak District because the design and landscape have synergy. This long shot compliments the interview taking in the clothes and the landscape. To match common conventions of double page spreads I added a strap line. This highlights the ethos of the company before the viewer reads the interview. Plus I feel this strap line would resonate with my target audience since they are young creative individuals.

The layout of my magazine is similar to  Exposed. As there is a full page with a picture of the subject, complimented with a bold coverline. A lot of DPS' use this format to show off the artist/ subject while still including a full article.