LO2: Questions for interview

DPS Gonzo Interview Questions

Subject: ‘District Lifestyle’

Interviewing: Joe Winstanly (JW) 

Questions:

• Isaac from Seven Peaks speaking I’m sat with Joe Winstanley and Alex Dobbs. Tell us a bit about your backgrounds and what District is?

• I know on my Instagram and Facebook reception has been promising for your debut drop late November 2017, did this reaction surprise you?

• With the spring/ summer 2018 drop have you done anything different in your approach?

• Any other projects that we can look forward to seeing in the upcoming year?

• How did the ideas for District come around?

• Have you gained any inspirations from other brands?

• Have you both had interests in fashion before this? Such as street wear etc.

Is there a message or image you’d like to promote to young people such as yourselves?

With these unformal questions it will resonate with my audience as an easy read and hopefully inspire them.

LO2: Legal and ethical

LEGAL AND ETHICAL

Obscene publications Act

Not publishishing any thing seen as obscene eg. imagery, graphics and text. Illegal to publish content that may negatively influence readers.

Link to magazine:

• Including photographs of people clearly under the influence, This mistake could be made due to the nature of underground parties and events i'll be promoting. My audience being 16-25+ showing this content might be seen as obscene due to the laws on drinking age
• Any nudity, my magazine is a local events magazine that follows the culture of street fashion amd lifestyle. Complete Nudity won't be applicable.
• Cultrally diverse mag include range of ethnicities.

Libel Law

Illegal to publish defamatory (harmful) content about a person or publish untrue information.

Link to magazine:

• The content of my magazine is to promote street wear brands and events. The inteveiws i will be presenting will be friendly gonzo styled inteviews. Promoting local communities and cultures. Negative, defamitry comments will be censored and edited out to not damage anyones image or brand. All infomation will be checked for reliablity so Seven Peaks avoids any legal issues.

Copyright

It gives creators control over their materieral and gives intellectual property for it not to be used without permission.
Link to magazine:

• My front cover and dps is on the brand District. The creators of the brand will also be the models. Jow Winstanley and Alex Dobbs have given me permission in document form to take portrait photographs of them.
• I need permission for the graphics of District. However this will be the only graphic i need permission for due to the rest being original.

Laws of Contemt

Illegal to publish content based on an on going criminal proceedings/ court case. It is a criminal offence to publish content that poses a risk to justice in proceedings. Prevents magazines from publishing that is too sensitive. 

Link to magazine:

• This article is relevant to my magazine because some of the cultures I am promoting drug and alchohol use is apparent. I would not touch on this particular article, however to combat and reference it I would add a drugs hotline/ prevention services as well as companies like drink aware.

Ethical Issues

Things that are not against the law but could be deemed offensive to a certain group of people.

Link to magazine:

• My magazine features a range of cultures from music, fashion and lifestyle. It would be discrimative if I did not include images of a range of ethnicities with articles to back it up. To avoid offending anyone. I will censor religious symbols. The events and fashion should not concern or harm any groups that cannot take part. Seven Peaks is dominantly a male magazine, i will not make this effect my models and not make them objectified by male gaze.

LO2: Call Sheet

LO1: Analysis of a Magazine

Front cover

Contents page

Double page spread

LO1: Proposal

Proposal

The purpose of my local events magazine is suppose to inform and promote events happening in the Sheffield area.

Form: The magazine will be small production print for locals of a city. 

Genre: The magazine I will be producing is a Local Events magazine.

Content

My magazine is called Seven Peaks, the name connotes to a the city of Sheffield being built on seven hills. For my magazine I will produce 4 pages. The content will consist of a front cover, contents page and a double page spread. My audience is for both male and females however I think it will appeal to 70% male and 30% female. The age range will be aimed for 16-24+ due to the lifestyle and content it promotes within the street wear scene. 

• FRONT COVER-                      

For my Front cover I want to feature a medium close up of my subjects; two young entrepreneurs Joe Winstanley and Alex Dobbs who have created the brand 'District'. This will be a portrait two shot showing the environment where they got their inspiration from; The Peak district. Both will be wearing their new range of the Spring/Summer 2018 collection. This shows the reader the main feature subliminally without viewing the text. The backdrop needs to connote the clothes 'summer' look so I'll need to time manage and secure a date with my clients where it is suitable weather and lighting.

Sans serif font so the Mast head of the mag stands out and fits conventions. The logo surrounding the text will be a minimalist box that stands out and fits the moody tones of the house style. Cover-lines surrounding the main image will consist of, giveaways and short statements that allude to or describe the articles inside; this is important to entice the viewer into opening and reading the magazine.The house style of my magazine will be gender neutral colours such as greens, greys, blacks and whites. These colours represent to the location of the Peak District area. Connoting nature and the outdoors. 

• CONTENTS PAGE- 

I will include common conventions such as branding, the issue number, Titles for each of my sections of contents within my contents page. The key articles will feature photos of the subject/ event with page numbers next to them so the reader can easily locate. All articles will link to the Sheffield area and any events featured will be easily accessible for students located in the city. There will be four main articles with pictures that will include shops, cafe/eateries, events e.g Tramlines or concerts that my audience would be interested in, and interviews/relaxed conversations with influential people in fashion. Competitions may feature give aways of brands featured within the magazine to promote them. Also the community could submit a photo of their favourite street wear outfit that they've personally composed and photographed originally for a chance to be featured in the next issue. This would provide content as well as up to date individual style that could inspire the communities wardrobe. This would further more benefit the social media interaction of Seven Peaks creating a unique tight knit relationship with its audience. The fonts and graphics on this page will carry over the same housestyle as the front page, further connoting a summery magazine with a minimalist clean style that appeals to my target audience.

• 1ST DOUBLE PAGE SPREAD- 

This will include the twin/ long shot of my clients, this shot will connote the summery house style of my magazine as well as being a powerful image that clearly shows the creators and their message behind the project. This message will be displayed via a strap line.  The image could spread between both pages showing Joe and Alex on the 1st page and the location of the Peak District on the 2nd page. This could showcase the garments and the subjects clearly whilst not breaking up the flowing house style of my magazine. The Gonzo style interview will then be over laying the scenic location on the second page, further connoting where 'District' was inspired and showing a clear brand image. Both will be wearing the 'District' Spring/Summer 18. Since this page is dedicated to showing the image, text will be minimal. However links to the 'District' website and social media will be displayed. 

• 2ND DOUBLE PAGE SPREAD-

On this page I will display my Gonzo style interview. This style of interview will connote the relaxed content I want to produce in a Q&A fashion. Districts brand image is 'find your own space and take pride in it'. This is great content to display within my magazine due to the audience being students and young professionals. It promotes getting away from your phones and clearing a head space.  With Seven Peaks, having a friendly relationship with the clients  it makes for an informal approach. This levels with my young audience by using relaxed conversation making it an easy read. Within the interview, the points that will be discussed are on the brand, where it is going, what was their inspiration was? etc.. This will promote the brand 'District' as well as hopefully inspire young people to get involved since Joe and Alex are only 20 .  

Distribution and Marketing methods 

Seven Peaks is a local events magazine that follows young people in street fashion, upcoming brands, and local events in and around the Sheffield area. Aimed at students aged 16-24, my audience will be digital native so this magazine will be viewed online as well as print; this is because my audience use the internet and social media regularly to look at the street wear scene, music and limited drops. By the platform being online, it allows easy access and competes with my main competitor, ‘Exposed’ who are a local events magazine for Sheffield there Moto is 'a magazine that goes beyond the printed pages'. I will have a large online viewing because this may reach other areas then just Sheffield and putting it online makes expansion more of an opportunity whilst lowering the costs of printing. As well as using the internet to promote, Seven Peaks social media apps can be as effective through below the line advertising methods such as having a Twitter page. With the hashtag #ItsNotPeak referring to the teenage slang word 'Peak' meaning bad, this denotes a young image and connotes a relationship with the audience. This allows for synergy across platforms making it easy for competitions, collaborations and promotions thanks to social media creating a community with the simple hashtag. A Facebook page and instagram would also be as effective.  Further more reducing costs for my niche magazine.

Seven Peaks will publish 1,250 copies to have in circulation, these will be available in the train station, Slugger, Lucky Fox, Cow Sheffield, Steam room Café, Pirate Ship, Mooch and other independent businesses around Sheffield, that offer communal spaces and services where my niche audience will feel naturally comfortable and enjoy reading Seven Peaks. Although Seven Peaks is not a skate magazine, it is may feature and resonate with the skateboarding community with fashion, events and music.  My estimated readership will be 3,000 I think this because the places/ sponsers that will house my magazine are spaces where the community relax and  browse with friends. Each magazine due to these factors will be viewed at least 3 times. My magazine will be monthly changing in house styles and featuring different street cultures; this denotes a new look every month connoting to the street fashion scene and my audience.

Specification

Page sizes:

Front page= 176x250 mm

DPS= 356x250mm

Half page verticle= 87.5x250mm

Half page horizontal=176x125mm

1mm bleed, This will be the same with all adverts displayed in the magazine. eg. DPS with bleed and trim would be 180x 504. However trim will not be included for any others apart from the DPS

3mm trim

Seven Peaks audience is niche, a demographic of students and young professionals that have an interest in creatives and art. Asside from this they like going out with friends and are digital natives. Advertisements that would suit the audience explained would be events of underground music e.g hip-hop, grime, garadge etc.. For clothing advertisements places like Pirate Ship Sheffield would be good due to their large following on instagram and being well known within the street wear community (my audience). From this horizontal intigration could take place. 

Potential advertising rates:

A d v e r  t i s i n g       R a t e s
	40%  OFF SERIES OF 12	30% OFF SERIES OF 6	10% OFF SERIES OF 3	ONE ADVET ONLY
First DPS	£300	£350	£450	£500
Inside front cover	£330	£385	£495	£550
Back cover	£360	£420	£540	£600
Sixth page	£30	£35	£45	£50
Inside back cover	£240	£280	£360	£400
Double page spread	£270	£315	£405	£450
Full page	£180	£210	£270	£300
Half page	£120	£140	£180	£200
Quarter page	£60	£70	£90	£100

Target Audience

My target audience for the readership of my magazine, Seven Peaks will consist of a 70% male and 30% female split that have a passion for street wear, music and events; in and around the Sheffield area. My magazines content will appeal to the age range of 16-24+. The audience will most likely fit into the NRS ABC1 classification due to the events and locations in my magazine that attract this category. Seven Peaks audience is niche, a demographic of students and young professionals that have an interest in creatives and art. Aside from this they like going out with friends to clubs, parties, and events. They are digital natives that share and review various content online on the daily. Seven peaks fits into their busy life style of school, university and social. 

Resources & Personnel

I will be the editor, photographer and graphics designer for my magazine ‘Seven Peaks’. When photographing the images for my magazine I am planning to use a 35mm lens as well as 50mm lens on a Canon 700D when shooting. Shooting in large format on a digital camera will give me the most flexibility in post processing when editing the photos in Lightroom and Photoshop. As well as editing my photographs with these programs, I will be using InDesign to design my contents page. I will be using 2 models. They will be wearing the District t shirts along with casual street wear to go with the surrounding content of my magazine.

LO1: Mindmap

 Mind Map of Ideas

LO1, Task 2: Sample materials (visualisation diagrams)

Visualisation Diagrams

Front Cover

Contents page

DPS

LO1, Task 2 : Sample Materials (Masthead design)

Mast head

Exposed magazine uses Sans serif bold font in white every issue. However the brackets surrounding the words change colours according to the main colour pallet of the subject. Making a clear brand image and a original issue every time this is iconography, looking like a stamp. With my mast head I will do the same with basing the colour off the house style of the main image.


Here are some examples:

How I made them:

 When picking the fonts for my masthead I wanted a minimalistic clear sans serif font. This was to match conventions I'd seen in other events magazine mastheads. (displayed in my moodpboard above). However I did not want a chunky font.  The font I chose was Sukumvit set. This was due to the clear shape and spacing of the letters. I felt this would fit nicely into the minimalist magazine style I was looking for.




The mastheads colour would change depending on the main tones of my front cover image. This would create a unique house style for each new issue of my magazine. Underneath is an example of this:

Production of masthead:

To make the logo my own I wanted to alter the text since it was not alined properly with the text beneath it. To alter the alignment I had to make the text layer into a standard layer. This enabled me to rearrange and alter elements of the text I wanted. I removed the cross of the letter 'A'  in the word peaks. This made the text have a mirrored effect, overall giving me the desired clean look.

So the base colour of the masthead wasn't as hard I reduced the opacity of the background layer.

Vol. 1

• Text is off centre
• reduced opacity has not been applied
• The lettering has not been yet adapted

Vol.2

• Text has been aligned using the lasso tool and ruler
• Reduced background opacity so the main image isn't distracted from
• The letter 'A' has been modified to fit the desired look